Has your Google Ads account been suspended, causing you to be confused about what to do next? Google suspends PPC ad makes up about all sorts of reasons, including genuine mistakes that trigger their automatic system.
For example, entering your billing information incorrectly many times can trigger a suspension since the system interprets this activity as someone intentionally trying to make use of a stolen credit card.
Although it can seem hopeless at first, you'll be happy to know that some people can recover a suspended Google Ads account by submitting a convincing appeal.
Whether you've already submitted an appeal, or you're in the entire process of creating one, here are six strategies for handling your situation.
1. Write a powerful Appeal
You might think your situation is an open-and-shut case. However, you still need to write a powerful, convincing appeal. A well-written appeal that sticks towards the facts, leaves emotion out, and makes clear points has got the best chance of being effective.
If you haven't written an appeal letter for any reason, its easy, however it does help to hire an expert to do it for you. There are lots of internet marketing agencies that specialize in getting Google Ads accounts reinstated through a strong appeal. Nobody can guarantee you'll recover your account, however, many companies possess a strong track record of success, so they are doing something right.
2. Don't Submit Multiple Appeals with similar Information
When your appeal is denied, you might be lured to submit another appeal, hoping it will visit another person who will make a different decision to your benefit. Unfortunately, that's not how this situation will have out. Instead, submitting additional appeals will annoy those who review appeals. The exception to this rule is when you've new information to submit.
If your appeal was already denied once, don't rush to resubmit that appeal. Speak with somebody who has experience getting accounts reinstated to find out list of positive actions next. If you don't would like to get professional advice, wait to submit another appeal until you have more details to add. If you don't have any new information to add, but you wish to resubmit your appeal, try crafting a much better argument to prove your case more clearly.
3. Don't Try to Contact Google by Phone
There isn't any phone support for any suspended Google Ads account, so don't even attempt to call. You'll just be costing you time. The folks you can get ahold of from Google's customer care team do not possess access to your account plus they won't be able to help you.
4. Start Using Other PPC Ad Platforms Right Away
Every day your PPC ads don't run is really a day's lost revenue. While you're working on crafting your appeal to Google, begin using other PPC ads as quickly as possible. For example, start running ads on Facebook, Bing, Twitter, Instagram, and any other social networking platform you can find.
Experiment with at least one ad campaign on every PPC platform you can find. You'll know which ones are working and which of them you should ditch. Like a bonus, you'll find that PPC ads on non-Google platforms tend to be cheaper and also have less intense competition for keywords. Make use of this in your favor by narrowing down your target audience and you'll pay less for your clicks.
5. Don't Create Another Google Ads Account
Whatever you need to do, don't create another Google Ads account, even though you think you can get away by using it by using a different charge card or billing address. Google will find out automatically when you begin running ads aimed at your website.
Creating another Google Ads account is recognized as “Circumventing Systems,” which is a direct (and serious) violation of Google's policies. In case your initial account suspension was a mistake, creating a second account will ruin your odds of having your first account reinstated.
6. Discover the Specifics Concerning Your Google Ads Violation
Google isn't exactly direct about the violations that lead to account suspensions, therefore if it's not obvious, you'll need to dig. Do your squeeze pages contain redirects? Have you possess a bunch of ads disapproved before your suspension? While disapproved ads don't generally lead to a suspended account, they are able to if it's excessive.
Try to target the exact reason your Google Ads account was suspended before you begin writing your appeal. By doing this, you will be armed with the data you need to craft a convincing appeal.
A Suspended Google Ads Account Isn't End
If you cannot get the Google Ads account reinstated, don't panic since it is not the end of the planet. You'll just need to use other PPC ad platforms to create up for the lost traffic.
