As companies still intensify efforts to retain customer attention and loyalty, SMS marketing for eCommerce and retail takes center stage. This is because it is a direct channel that permits you to interact with customers in a powerful and effective way. On top of that, it requires minimal effort to run and keep.
As an effect, SMS marketing is now the go-to marketing tool for eCommerce business owners who want to penetrate new markets.
But before we dive in, let's dance around what e-commerce SMS marketing is about. Then we’ll let you know how to get started and explore a few examples of launching your first campaign.
What Is eCommerce SMS Marketing?
The first SMS message went out in 1992. Then, inside a year, mobile phones had begun to have SMS technology. Of course, you can't talk about SMS marketing without talking about what lengths SMS originates. However, the technology has gradually morphed into a marketing channel that business owners and entrepreneurs have started to trust.
Simply put, eCommerce SMS marketing is the procedure of utilizing mass-sending software from an omnichannel communication platform to send bulk texts that contain promotions to some predetermined audience. If you've ever sent an SMS to some group using the aim of getting them to react in a certain way, that's SMS marketing.
Most importantly, eCommerce SMS marketing is a tool you practice when you want to speak offers and other information for your existing customers who've given you permission to transmit them text messages.
What Are the Main Benefits of Using SMS Marketing for Retail and eCommerce?
1. SMS Marketing Is Built for that Mobile Commerce Experience
With using native text messaging apps growing 3 times faster than apps like Facebook and Instagram, 70% of consumers say SMS messages capture their attention, based on Forrester. Therefore, fraxel treatments is important for brands that are looking to invest in mobile-friendly marketing, as SMS messages are made so users can observe them on their own cell phones.
2. High Open Rates Equal More Engagement
At 93% when it comes to open rate, SMS marketing practically guarantees that your eCommerce or retail customer will see your texts and open them. This marketing method is much more efficient and cost-effective than all the other forms of marketing that currently exist. What’s more, since you can now give your customers the opportunity to text back with 2-way bulk SMS, your engagement rate will grow exponentially.
3. Talk to Your Audience Using Their Preferred Communication Channel
SMS marketing can help you make a deep reference to your eCommerce and retail customers. You're able to meet them where they spend a lot of time. You're able to communicate with them in the way that they like to communicate.
This is important, because people wish to seem like they matter for their favorite brands. To provide just one example, marketers for the popular HBO series, Game of Thrones tapped into their subscriber base with a text marketing service they called the “Three-Eyed Raven.” This texting channel gave their fans extra content and teasers for upcoming episodes.
How Are you able to Start Using SMS Marketing for Your eCommerce or Store?
Now you realize why you should use SMS marketing. Hopefully, you’re beginning to experience how it perform wonders for the business, too. So now you're ready to learn how to run the first eCommerce SMS advertising campaign.
1. Define Your Goals
Make sure you know precisely what you want to achieve when you start. Do you want more engagements? Are you searching for brand awareness? Or do you want another thing?
For example, you could start with SMS messages regarding cart abandonment and customer support.
Specifically, you can customize your SMS marketing campaign to notify your eCommerce shoppers about items they left within their cart. Or you might use two-way SMS to get feedback on their own knowledge about your products or service. You might also send them purchase order notifications and links to their electronic receipts.
2. Find the best SMS Provider to Partner With
Once you've chosen what you intend to do, it's time to find the right omnichannel communication platform to integrate together with your eCommerce store. Prioritize dealing with an SMS platform that makes setting up and launching your advertising campaign easy. Additionally, look for a provider that can also help you scale your eCommerce store as you increase your SMS channel.
3. Work on Your Subscriber Base
One thing you need to bear in mind with SMS is compliance. It's important to make sure that you handle all information on your campaign, especially growing your list, with the explicit permission of your audience. It is because SMS marketing is a permission-based channel and there are extremely strict laws guarding customers' privacy.
4. Launch Your Campaign
Now that you've curated your list and integrated your eCommerce store into a communications platform, you're ready to launch your SMS marketing campaign into the stratosphere. Try new things and find out what works best for your eCommerce brand.
5. Never Stop Testing
Get creative. Don't rest on your laurels and believe you've done it all. The planet keeps changing and customer demands are dynamic.
Follow your SMS campaign by reviewing the metrics you set in the beginning. Be sure you know very well what you're doing right and find out what can be improved. Still test new content, style, delivery times and days, and deals. Taking these steps can help you find out the best SMS marketing strategy for the eCommerce store.
Start Your SMS Advertising campaign watching Your eCommerce Store Take Off
Getting started is simple. Then you definitely just need to be consistent with your SMS marketing for your eCommerce store. Should you choose, yours will end up a brandname your customers will depend on.
The next thing now is to sign up at BSG and start the first SMS advertising campaign. Request a demo today and check out out BSG’s features, then see what works for you.
