It's simple to get so caught up in acquiring customers that you simply marginalize the ones you already have. Despite the fact that there is nothing wrong with acquiring new customers-you need these to grow-focusing on prospective customers at the expense of your current customer base won't do anyone worthwhile. Therefore, you have to find methods to impress your customers-all of these, constantly.
According to Forbes, a Five percent increase in customer retention can increase a company's profitability by 75 %. On top of that, it's estimated that 80 % of a company's future revenue can come from just 20 % of its existing customers. Thus, if you really want to spend your time and resources well, try finding out how you are able to wow your current customers and them around.
Ready, Set, Impress
In a very competitive internet business world where
customers have plenty of choices regarding which companies they transact with,
you need to stop sitting back and expecting loyalty from your customers.
Instead, your brand should be so impressive that customers feel compelled to
stick around.
There are countless brand-specific methods for you to impress
your visitors, but here are a few suggestions to help you proactively
implement powerful change:
1. Impress Your visitors with Social Proof
Social proof is your friend. The greater you let social proof do the talking, the less noise make. You'll also find it easier to build trust with your subscriber base, which is paramount in both customer retention and customer acquisition.
Social proof can be leveraged in a variety of ways. From customer reviews and case studies to statistics and recommendations from industry influencers, the way you utilize it is up to you. Consider starting with customer testimonials, which can increase sales by 34 percent.
2. React to Online Engagement
Your customers wish to seem like you care enough to have interaction together regularly. Thankfully, social networking makes it easy for you to connect with your customers. Just ask Hopdoddy CEO Jeff Chandler, who recently spoken with Bridgepoint Consulting.
“You can't hide from
it,” Chandler says. “Social media is out there and gaining traction. We glance at
it as a chance to wow somebody. We get a lot more than 50 comments each day,
mostly good but some with opportunities attached. We respond having a two-hour turnaround
during business hours or else within eight hours.”
You'll need to set your personal policies. However, it's a good idea to engage with your customers in a personal and transparent manner. Whether it's social networking, your comments ought to section on a article, or perhaps your email inbox, don't ignore your customers. Demonstrate to them you care through getting back with them on time.
3. Simplify UX
The user experience (UX) between your brand and your
customers needs to be frictionless. When customers leave your website, hang up
the telephone, or finish reading a post in your blog, they ought to feel relaxed. The
simpler these interactions are, the better for everybody involved.
Take your website experience, for instance. When a customer is creating an account or buying, they shouldn't need to complete a bunch of information or repeat information many times. Asking people to clear lots of hurdles just to purchase something isn't a smart business practice. Keep it simple, silly.
4. Empower Your Customer Reps
Your brand will, for better or worse, be defined by the interactions your customers have with employees from the business. However, it's not very often that the CEO is around the front lines engaging customers. Typically, this responsibility arrives at shoulders of customer service representatives and salespeople. Unfortunately, they're rarely empowered to solve issues on their own.
Want to delight your customers? Train your employees in customer-facing positions and empower these to make decisions. This creates less back-and-forth and removes the requirement for excessive hold times. In short, it leaves customers with a positive impression of your brand.
Impress Your visitors and Set Your
Brand Apart
Finally, always be researching ways to provide your brand an advantage, a leg up on the competition. By investing in wowing your customers in every interaction and exchange, you take significant strides toward making this happen.
Customer acquisition and customer retention are generally important elements of growth and profitability. You won't want to marginalize either at the cost of another. Hopefully, this article has given you some practical advice on the best way to impress your overall customers and them in the fold.
