Big data and artificial intelligence, or AI, make it easy for industry leaders to create numerous decisions quickly instantly. Used together, these technologies offer actionable insights into customer behavior. Further, these insights allow companies to provide customized products to consumers in optimized ways.
The Role of
Big Data and AI in B2B Marketing
Customer happiness is crucial for the success of any business. If you wish to provide high-quality service to your buyers, you have to learn your clients’ pain points. Thereafter, you have to offer the proper solutions. Because of this, businesses collect bulk of customer data. This frequently includes browsing history, likes, clicks, buying patterns, and so forth.
As many as 80% of promoting experts think that AI will transform digital marketing for B2C and B2B spaces within the next five years. What’s more, information from big data could be conjoined using the magic of AI.
These data collections reveal powerful insights into customer behavior, insights which are incredibly ideal for B2B lead generation says Zamir Javer, CEO of JumpFactor. Moreover, by using this information, marketers can flawlessly predict the right action to take with any consumer at any time.
How Smart Business people Use Big Data and AI
The chart above is from research by Econsultancy and IBM. The research says 35% of elite marketers agree that they need to have the right technologies for data collection. Moreover, they also stressed they needed proper analysis in order to comprehend the data they collected.
AI Increases the Prospecting Process
The partnership between big data and AI offers enormous benefits. However, it will simply be helpful to managers who understand how to properly execute the information they receive. For example, rich client insight can guide marketing managers to generate sales-ready quality leads. But this holds true only when they have the best data and intelligent analysis at hand.
With quality leads, you’ll be able to focus only on interested prospects. This can lessen the quantity of hours your team will need to spend on mundane tasks. Instead, they'll be able to concentrate on high-value tasks while electronic tools take care of routine functions.
AI Predicts Sales Quickly
Today’s AI tools can produce sales forecasts according to data you provide. Then, you can plan upcoming projects with such predictions. This will help you to efficiently manage your resources and your team’s efforts.
Wise Business people Ask Discerning New Marketers
Within this exciting new space, multiple B2B marketing vendors for example Blue Mail Media have started to emerge. These companies are actually implementing new marketing skills in order to leverage new opportunities. Using big data and AI, they target only the right customers. They aid with personalized campaigns and forecast sales. In short, these savvy marketers use big data and AI to bring you a competitive advantage.
AI and big data will continue to push the boundaries of creativity and interactive user experience, and companies that avail themselves of those possibilities will reap rich revenues. So take part in this trend. Get your business ready for that partnership between big data and AI now!
It doesn't hurt to automate the entire process of data collection itself from competitor websites along with other industry leaders' resources using web scraping.
About the writer
Emily Johnson is really a marketing analyst and chief author at a leading marketing company in Irving, Texas. Emily specializes in entrepreneurship, small company, technology, social media, and content marketing strategies. Interact with Emily on Twitter and facebook.
