Since the days when brand managers was required to be responsible just for ensuring that the corporate brand name and email signature were accurate in most company communications, the field of branding has seen significant transformations. Now, brands have to distribute materials reliably across various channels and platforms. Because of this, allocating and applying these resources is fully necessary.
Your brand awareness grows when it is consistently exhibited. You will get an advantage over rivals. You are better able to recruit top talent, create and loyal customers, and win the boldness of potential investors.
When you've got a large amount of brand assets, including logos and other graphics, how will you make certain they’re being used correctly? You can get organized and succeed with the aid of brand asset management.
Understanding Brand Asset Management
A brand may be the totality of its various elements, both digital and physical. Including logos, color palettes, typefaces, slogans and taglines, words, webinars templates, graphics, and more. It's crucial to maintain uniformity in these assets because the brand develops and grows with time. Storing, classifying, editing, and disseminating brand assets are all a part of brand asset management (BAM).
Inconsistencies in brand style and communications can damage consumers’ rely upon your brand. It’s possible for this to occur when the people focusing on the brand aren’t synchronized with which version of a particular brand asset to employ. As one example, a marketer could make an easy error, like utilizing an unapproved color for the brand’s logo, which makes the entire campaign look fake.
Using the BAM system, you are able to store valuable brand assets and centralize them in one place. Within this convenient location, authorized users may look into the status of their brand’s assets and tabs on any changes made to them. To maintain uniformity throughout the process, BAM platforms can also execute a wide variety of functions.
How to find out If BAM Suits Your Business
Asking and answering the next questions can help you decide whether to use brand asset management software.
- Is it hard that you should track down up-to-date brand logos, company descriptions, and guidelines?
- Is it difficult to operate together due to difficulties in communicating where to find brand assets?
- Do you've trouble maintaining your brand’s assets with regular updates?
If the way to go is “yes” to the of those questions, you might want to consider revamping your brand asset management system.
The Advantages Associated with Brand Asset Management
BAM tools are essential for business growth. They streamline workflow, improve communication, and boost productivity while maintaining your company’s branding.
A defined BAM strategy might help your organization in several ways, such as:
- Consistency of the brand according to previously authorized brand templates.
- Simple access to all digital assets.
- The availability and quality of digital content, that are virtually assured all the time.
- No more random tasks that waste time.
- No costs associated with using a local design agency due to self-service templates.
- Streamlining of workflows for the production of content, leading to getting products to market in less time.
- Improved production capacity from the business.
Your brand is manageable, and for that reason, it has the possibility to be more stable and profitable. In short, your business will better realize its full potential with a robust BMS in position.
Choosing a BAM System
To step up your game as a brand manager, one of the best things you can do is invest in powerful and user-friendly software dedicated to brand management. The best management tool may save your time and effort while enhancing brand consistency and providing vital, real-time understanding of asset performance.
Finding a single, flexible tool is superior to juggling a number of different solutions. Using a quantity of tools will only confuse things in the long run. Moreover, many of them won’t be able to perform crucial tasks like analyzing as many as four assets. Therefore, choose a system which has all the features and functions you'll need, because they vary widely.
The following are a few considerations to create while picking out a digital asset management system:
Can Function as a Central Hub for All Digital Assets
When you've all your assets kept in one location, it's much easier to make decisions about the subject. For example, you might like to ascertain the amount of assets that should be produced for any certain advertising campaign.
Should Permit Revisions, Feedback, and Format Changes
The ease with which your BAM system accepts changes for your asset portfolio, such as the inclusion of new assets or the modification of existing ones, is important. It is important the BAM system be always up-to-date using the latest branding and digital initiatives. The system may cause more trouble than it’s worth if maintaining its current state is really a major supply of dissatisfaction for the entire team.
Must Be Compatible with Several Software Packages
You can improve your team’s productivity and effectiveness by implementing automation and integration. By automatically assigning tags and sorting files by category, predefined processes can help save your time when utilized in combination with automation. Integrating your tools time saving and energy, allowing you to simply access your assets across platforms and your campaigns continuing to move forward.
Can Give a Way of Monitoring Historical Brand Asset Utilization
Ideally, software for managing brand assets would keep tabs on how often each asset was used previously. This guides the decision which assets tend to be more valuable and want to become maintained and which can be withdrawn.
Brand managers can also use the information to change how they manage brand management workflows and assign tasks continuing to move forward. In order to optimize your systems and procedures, the more data you collect, the greater.
Must Be Convenient
Remember that everybody in your team will require time to adjust to the BAM system. It’s ideal when the interface is of course easy to ensure that even beginners could possibly get a handle on how things work. Your current setup or any manual processes ought to be improved upon through the BAM system you decide on. Be sure that the new solution will keep costs down and add lasting value by carefully comparing every aspect of the present and potential solutions.
Conclusion
With the many functions and benefits provided by brand asset management platforms, your branding efforts is going to be maximized. Consider employing a brand asset management platform if you're looking for an all-encompassing solution to assist you in managing all of your brand’s assets.
