It's simple to assume that your corporate address has few implications for your company's success. In the end, even if your company address is sort of obscure, someone who needs to visit it for the first time could just enter it into their car’s navigation system. Or they might turn to Google Maps to get directions.
However, that address can actually affect various aspects of your company. For example, how one perceives your address may affect your company’s reputation. It might also influence how easily you are able to recruit the best workers. Below are some more big reasons why you may even want to seriously contemplate altering your business address.
Consumers Can Be Reluctant to Purchase from Small Companies
TechRound cautions: “Often, at a subconscious level, consumers believe that larger information mill more productive and supply the best products or services.”
While this particular belief isn't often well-founded, that's sadly near the point for the business's likelihood of success. If you run a small business, you have an interest for making it look long-established. And running it out of your home could impede that effort.
If You take Your Business at home, You Might Want to Hide Your Address
Sure, if you largely concentrate on online or phone-based dealings with clients or customers, it could be a while before they get the impression that your company is operated from the residence.
However, let's say you advertise your personal address as your business address? Marketing Donut warns: “Even when not obvious, potential customers can search on the internet to find where you are. And if that's in a residential area, they're likely to exercise you are a small home-based business.”
People Expect Big Businesses to stay in Big Places
On your site, you might promote your company as having a national or perhaps international reach. However, this claim could raise eyebrows in case your business address mentioned on the same site is in, say, an obscure village or town as opposed to a major cosmopolitan area.
Fortunately, if your clients are indeed located in something of a backwater, you can always rent a trading address. Then you may present that as the real business address.
The Right Business Address Could Help inside your Recruitment Drive
However, when attempting to obtain a new address for the business, you should probably put serious consideration to finding your whole new corporate base. Don’t accept little more than a new trading address.
Let's imagine, for instance, that you rent a serviced office in Central London. You can get a range of exciting amenities all in one office to begin with. Plus, you'd also give yourself an opportunity of attracting job applicants due to the exciting city where the clients are based.
You Could Benefit from a Pool of Talent Right on Your Doorstep
In an article authored by Virgin, entrepreneur Jake Fox explains: “If you depend on skilled workers it is best to go to high is really a healthy bank of talent.”
A major city like London could provide you with exactly this. And who knows? You may be able to attract employees from prestigious companies already based in the area.
