Are you looking to get more completed in a single day? Getting everything done yourself can be cumbersome and overwhelming. But a good automation marketing solution can help.
Thanks to automation marketing tools, anyone working online are capable of doing multiple functions simultaneously with minimal effort. However, to find a good match, you need to watch out for certain features.
Looking to find the best automation marketing solution? Make use of this checklist from the 10 must-have features like a guide.
1. Data Integration
To help you understand every one of your customers’ patterns, your automation marketing solution should have data integration.
This way, you'll be able to generate leads, prepare useful content for them, and improve product and repair quality.
2. Email Marketing
This fundamental tool enables you to reach out to existing customers and other people in your mailing list. It’s an excellent marketing tool. For example, through email promotions you could have, retain, and freely engage with your visitors.
What’s more, e-mail marketing assists you to send scheduled messages if you have an upcoming event or occasion.
In addition, it may track and record customer behavior by identifying the number of clicks and opens. If you want to automate the processes and send bulk emails to your subscribers, I suggest you to use EngageBay’s marketing automation tool created for this purpose.
3. Lead Management
This tool enables you to detect prospects, track prospective customers, seize leads, and monitor existing clients. Plus, it enables you to personalize content and improve sales outreach.
4. Reporting and Analytics
This feature helps compile insights from clients to assist in decision-making and gauge performance. It will likewise monitor the return on investment for your campaigns.
Additionally, you can use the information gathered from databases to investigate and prepare reports.
5. Social Media Integration
Followers on your social media pages will want to comment and reach you at random throughout the day. Also, in case your company comes with an international reach, customers may want to contact you while you’re sleeping. Therefore, you might be unavailable to respond to all of your social networking followers instantly.
This is how social media integration is available in. This is actually the bit of automation marketing that makes you appear as if you can be found during the day or night.
Plus, it allows you to definitely keep your accounts updated and active. You’ll also be able to reply promptly to customer concerns, maximize success on your social media campaigns, push and schedule timed posts, and so on.
6. Customer Segmentation
Want to know your customer trends, demographics, and location? With segmentation like a feature of your automation advertising tool, you'll be able to manage, maintain, and sort customer information.
7. Testing Tools
With
the aid of a testing tool, there won't be any learning from mistakes when planning to
unveil marketing campaigns and make important decisions.
Here, you can tell how good the various Salesforce ActiveCampaign sync will work, for example. You'll be able to choose the one that proves the most effective and likely to yield the best results.
8.
Setup and Usability
When you have an automation marketing solution with easy setup and usability, both you and your staff may have an easier time using the software. Fundamentally, it should be user-friendly. Also, it should enhance productivity and efficiency at the workplace.
Moreover, it ought to be simple to set up and really should need minimal training time.
9.
Security
It’s
imperative that you ensure maximum confidentiality when working
online. Security is, therefore, an essential feature in any automation marketing
solution.
This
way, you make sure that company data and client details are always protected.
10.
Customer Support
Should you experience downtime, have demands, or need answers to questions, customer support is there to help attend to all of your needs.
Find
an automation marketing solution that gives continuous support 24/7.
Automation
Marketing Solution Disclaimer
There are countless automation marketing solution vendors for you to choose from. However, how do you know which suits your business?
Instead
of going for that marketing solution with the most hype, you're best
going for a moment first to investigate your business needs. Then select a solution
that’s best for your business.
Take
up as many free trials as you possibly can, read reviews, and conduct surveys before
making your final decision.
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