There is no doubt when you want to drive sales upward and increase online exposure for the business you must have an effective SEO strategy. Most business owners understand the basic purpose and performance of search engine optimization. However, it is way too easy to have fundamental and almost fatal SEO mistakes without some professional guidance.
Reflect on this pearl of wisdom: “Brand is a reflection of culture.” So says Hank Ostholthoff, CEO of Mabbly, a Chicago-based digital marketing agency. His statement illustrates the reality that your brand image and what it represents to customers is hugely important. Also, it clearly illustrates why you need to take great care in protecting and giving you better corporate image and just what it stands for.
You need to take exactly the same care when
it comes to protecting and enhancing your SEO rankings.
Here is a take a look at a few of the worst SEO mistakes you may make. Hopefully, you will have the ability to avoid these unfortunate turns in your path with your personal marketing efforts.
Improper Utilization of Keyword Meta Tags
The internet search engine rules have changed with regards to keyword meta data. In fact, it is no longer the situation that the site's relevance is so heavily affected by the information of this tag.
Therefore, try to make use of the meta keyword tag as a means of quickly identifying your articles, preferably in one simple type of HTML code.
Keyword Spamming
or Stuffing
Again, this can be a tactic that is search engines frown upon nowadays. As a matter of fact, this really is one of the key SEO mistakes you want to avoid. Should you don’t, you'll notice a detrimental effect on your rankings if you overload your articles with keywords in a crude make an effort to attract as many visitors as you possibly can.
Forgetting That
Quality Counts
Another SEO mistake would be to fill your website with low-grade content. Of course, you might be tempted to do this purely as a way of attracting a wider audience.
The proven approach, however, is to post quality and highly relevant content. Whenever you do, visitors learn how to believe in site. Then, they are able to begin to feel more comfortable about the concept of using the services of you.
Not Using Enough
External Links
It could be good to be part of internet search engine terms. Moreover, if you don't have the right mixture of bodily and mental links this could affect your SEO rankings.
What you are trying to do is build a layer of trust and authority. Therefore, choose your links carefully, but do make sure to get a good choice of relevant external links.
Enough Already
Patience is thin on the ground when individuals go to a site. If it takes too much time to load they'll click away and probably never return. Actually, it is really an SEO mistake people don’t soon forgive.
A website that is slow to load is not good for attracting and retaining customers. So be aware that Google notes slow websites, and this would be a black mark for the rankings.
Failing to Optimize Images
Far so many people don't appreciate the significance of website images, and it’s a big SEO mistake to not.
If the images on your site don’t have optimized alt tags this can hurt your rankings, as Google will notice.
Choosing the
Wrong Keywords
Going back to keywords, another one
from the deadly sins would be to pick the wrong keywords.
The final point here is that targeting the wrong keywords in posts and pages could single-handedly destroy your SEO strategy. At the very least, it would do some serious damage.
So consider every keyword and be conscious of the harm that can be done with each one that you get wrong.
How many of these SEO mistakes are
you responsible for?
