In the prior almost a month and a half, domestic companies which were based on Erste Bank through creating TV an internet-based advertising campaigns for their brands and products, have seen numerous results as a result of such type of support, most notably regarding the advance of product sales and also the growth of their business.
The current pandemic situation has influenced the economy too – numerous domestic companies were affected as their operation has slowed down and they're now attempting to find a way to adapt to the situation. That is why support and solidarity using the economy are of utmost importance. In addition to the credit support for company liquidity, Erste Bank provided advertising support to a quantity of its micro and small business clients in May and June of the year, with an try to enable them to boost the visibility of the products and therefore improve their business. TV an internet-based commercials are intended on their behalf, and advertising space for about per month . 5 was rented. Nearly all these domestic firms highlight the greater recognition and visibility of the products and brands among the key outcomes of the tv and online campaign, which in fact had a substantial effect on the advance of the sales, but additionally on further expansion of their businesses.
Nikola Stanisi'c, entrepreneur, Stanisi'c Bio
“Consumers have started to devote more focus on our products and brand thanks to the campaign, and sales have increased in some of our facilities. Within our region, television advertising remains the most influential type of advertising, which means this campaign has helped us achieve greater visibility around the domestic market,” says Nikola Stanisic, a 26-year-old entrepreneur and founder of the organization “Stanisi'c Bio” located in Veternik which produces premium spreads from forest mushrooms underneath the brand “Sumska Tajna”. This authentic product is marketed abroad too.
Young Ana Dolovac has founded “Dolovac Organic” in 2023 with an purpose of offering healthy, organic products to the consumers. She is successfully leading the firm while being only 26 years of age. She points outes the reaction of her fellow citizens and consumers in general continues to be very positive: “The effect of the campaign has been considerable to date. Primarily my fellow citizens, but everyone else too, began to recognize our brand and purchase our products more often.”
The founder of “Dogma Brewery”, Vladimir Stojkovi'c, a technologist, stresses the campaign influenced the elevated brand awareness in Serbia, and the man expects the actual results to be visible within the coming period because of the current situation, both with regard to new cooperations and the growth of sales of quality craft beers they produce.
“Dolovac Organic”, a household farm based in Futog which produces organic dried fruit rolls and juices, as well as Belgrade-based “Dogma Brewery”, were contacted by certain retail chains as potential new partners that can help them placed their products better still.
Drazen Tolevski, sales and development manager at the company “Stotex” from Stari Banovci, highlights the higher visibility of their textile products intended for households and hotels, but also the greater recognition from the firm. According to him, the company expansion they have in mind will now be easier too, given that they believe they'll be recognizable being an employer. This firm mostly employs women, and for that reason includes a significant social role in addition to the commercial one.
On the other hand, the “NS-Steel 1989″ company from Veternik was contacted by former clients with whom they had not cooperated for some time.
Ana Dolovac, the founder of “Dolovac Organic
“We also received many positive reactions on social media, where people noticed our new product, a machine to clean filters, which reduce the emission of harmful gases from cars. Its sale stagnated throughout the state of emergency, but now it has begun again, and also the advertising support has significantly contributed to it“, says Sasa Vranjes, the director from the company that was founded more than three decades ago like a small metal processing shop.
Nowadays, “NS-Steel 1989” has established cooperation with renowned companies from the oil, agricultural, process, chemical, food and other industries, in our country and in the location.
Igor Deni'c, the director of “DCP Hemigal”, a company from Leskovac that has been producing and marketing cosmetics such as the popular “Pavlogal” and “Konjski balsam” on the markets of Serbia and the region for any quarter of a century, highlights the positive reactions of the consumers, but also highlights that a significant number of them began to connect to an excellent extent not only these, but also other established company products, towards the “DCP Hemigal” brand.
The TV and online campaign providing support to domestic firms is simply one in a series of steps Erste Bank has already been taking and can still consume order to provide support to entrepreneurs and increase the visibility of their products and services. The initiative will even continue following the TV campaign ends, and other companies is going to be highlighted through various forms of promotional support.
Video stories of entrepreneurs and general information about their information mill available too on the Erste Bank website: http://bit.ly/VerujemoUPravuPodrsku.
