The German writer Thomas Mann said, “Human behavior makes sense if you think about it when it comes to goals, needs, and motives.”
This quote applies to web design. In other words, think about the needs of the potential leads and customers as you’re taking into consideration the technical feasibility and economic viability of design solutions. Remember, design should be for individuals, not for designers.
1. Consider What Your Website Visitors Need
Today you can learn about your prospective customers. Therefore, you can adjust analytics and change the content based on who has logged in.
Also, you are able to display specific blocks or menu items based on who has visited your site. These will be different for a 25-year-old man from New York along with a 60-year-old woman from Missouri.
2. Accelerate Your Website
Your website should take a maximum of two seconds to load. In case your site loads slower than that, you have to:
- Use images of the appropriate size or crop them
- Save pictures for that web by using Photoshop or compressor.io
- Apply caching
- Exclude unnecessary information
- Limit the use of unnecessary plugins
- Use good, reliable hosting
Also, be sure to look at your website using different devices to see how fast it loads on each one of these.
3. Help make your Website Appear to Load Faster
If you're choosing between an amazing website design and fast loading speed, and you're simply tempted to bet around the design, there's a handful of solutions that may help you not to lose customers. Of course, they are only temporary solutions.
- You can make your website look like it's loading faster by showing the loading progress as a percentage.
- Alternatively, make use of the page structure known as “skeleton.” In this case, the page will load in phases. First, blurred blocks will appear. Then they become sharper and more visible.
These two solutions work because when website visitors see progress they’re not in this hurry to leave the page.
4. Emphasize the Clickable Page Elements for Website Visitors
The flat design has one certain disadvantage. That's, it is not always clear to website visitors which elements are clickable and which of them are not. Therefore, you have to think about the best way to arrange hyperlinks so that they are clearly visible. To get this done, use underlines, frames, and geometric shapes.
The last thing you will want your site people to encounter is an error code reading “This Site Can not be Reached.” However, you will find multiple simple fixes with this problem.
5. Allow Your Website Visitors
Your readers come to your website in their own business. Reduce the number of clicks they have to make in order to accomplish what they found your site to do.
For example, if you sell an application solution that simplifies and facilitates marketing operations (a subscriber list, for example), your offer should load simply and quickly. In short, positive associations bring about creating a great consumer experience.
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6. Place Contents in Order of Importance
Place info on the page in order of its importance. That's, place more important information near the top of the page. Also, use other ways to visually highlight often it.
One method of doing this really is to use pop-ups to show messages about successful actions this website visitors take. For instance, make use of a pop-up that reads, “Deleted” or “Added to Trash can.”
7. Change Your Pop-up Message
Yes, we know website visitors find pop-ups annoying. But they work. What’s more, this season pop-ups will go through some changes.
Previously, the main purpose of the pop-up ended up being to get contact information from readers and encourage them to buy. However pop-ups serve as sales managers.
For example, a pop-up can provide your site visitors a discount. Or it might entice visitors with free delivery or a cool gift. Provide your readers a very good reason to accept your offer present. Otherwise, they will leave your page to check out other options.
8. Give Each Header Its Proper Place
Only 50% of website visitors read right down to the 1,000 pixels mark close to the bottom from the screen. Therefore, make use of this line wisely. Place more interesting headers presents itself the page. This will entice people to read further on the next paragraphs.
Conclusion
Use these eight ideas to keep your readers happy and your online business will be sure to thrive.
