As the noise from the Internet gets louder and louder your brand needs to stay scrappy using its B2B marketing strategies. People are inundated with images, media, spam, and ads through the thousands every day. So how do you cut through the noise and grab potential leads?
There are multiple guides and “how-to’s” with regards to business leads. But here are some hot trends to think about for the B2B marketing strategies in 2023.
Blogs and Microsites
Are you looking for focused interaction together with your prospects? Begin a blog or microsite! Blogs not just create a picture of authority for your brand, however they can also provide a HUGE roi.
People are continually trying to find information, as well as your business can be a source they learn how to trust.
One famous example happens when Xerox launched a microsite to help businesses. They named it “Get Optimistic.” Coupled with an email campaign, it not just increased readership however it led to a $1.3 BILLION in pipeline revenue! And they weren’t the only ones.
Email Marketing: Shift From Manual to Automatic
Email is the veteran within the room. It’s been around for more than 2 decades. It really works.
BUT-
It works better with automation.
How so? First and OBVIOUSLY, it cuts down on your workload. You’re now working “round the clock” without actually working around the clock.
Marketing automation tends to your cross-sells, up-sells, and follow-ups. It tracks your metrics and gives you cold, unbiased reports.
These facts and figures will circumvent uncomfortable conversations with fragile egos or meetings that might seem political. In short, this really is among those B2B marketing strategies that keeps everyone accountable. That’s because numbers don’t lie.
Plus, your staff’s time is freed up to pursue more
innovative endeavors.
Discover much more about the details of automation.
Attack of the Chatbots!
This is among those B2B marketing strategies that may seem slightly from left field. However, the rise in chatbot technology presents a huge chance of customer engagement and lead generation. How so?
Chatbots are designed to receive customer feedback and guide users through your site. Metaphorically speaking, a chatbot is really a robot butler that leads your visitors to the dinner table.
In the final 5 years, AI and chatbots allow us into seamless inclusions in Facebook Messenger, WhatsApp, Viber and others. Forget about need to download yet another one-time-use company app. Now users can simply “@” you inside the chat window and the bot does the rest.
HubSpot made a great case by stating, “All any buyer wants is the most direct line between their problem and a solution.” Read about the inevitable future here.
Video: The B2B Marketing Strategies’ Ringer
Salesforce.com discussed the impact video makes and conducted their very own research in to the results. And these results should light an electronic fire under you.
When embedded in an e-mail marketing blast, video increased click-through rates by 300%. Moreover, using video reduces unsubscribes by 75%. And just inserting the term “video” right into a subject line increases open rates by 19%.
With video you are able to provide links to your site plus a proactive approach. Straight up, any video under 90 seconds improves performance. Period.
In fact, YouTube has become the second biggest search engine on the planet. The planet.
Pop Culturalists and News Junkies Unite!
At the 2013 SuperBowl outside San Francisco, The
new 49’ers stadium a break down severe blackout that paused the sport for 34
minutes. During this period, the likes of Oreo and Tide instantly capitalized
on the moment.
Tide Tweeted, “We can't get your #blackout,
but we are able to get the stains out. #SuperBowl #TidePower.” Although the
event had nothing to use Tide, they garnered an enormous quantity of social
traffic.
Moral from the story? Be considered a NewsJacker. Find a big story early in its news cycle and ride the wave. Even if it doesn’t directly relate to your business it shows your company is current as well as in the know.
However, be cautious which stories you select. They are able to backfire. However when people are thirsty for additional info on a headline, they'll help you find there adding commentary.
B2B Marketing Strategies Call for
Your Creativity
Use these trends to propel your B2B marketing strategies into a more profitable space. Be creative, be aware, and check out things out that normally seem outside of your comfort zone.
This will invigorate your business’s creativity and undoubtedly create stronger prospecting. Contact us and let's demonstrate how!
