The Rush to Digital Marketing
Most businesses focus their marketing squarely on digital techniques and channels, and with valid reason. Digital marketing can be cost-effective and produce unparalleled results.
Moreover, the one thing most business people love about internet marketing is always that it is measurable. You can spend $100 on Facebook ads and appraise the number of clicks. You are able to track your goals in the search engines Analytics and count your number of sales via a system like Shopify. What business owner wouldn't wish to measure their roi to that extent?
A Downside to Digital Marketing
There is, however, a downside to digital marketing. Actually, there are a few. The first is that does not most people are good at it.
While most of the techniques and channels of digital marketing can yield impressive measurable results, most of the time those who are trying to do the marketing aren't properly trained. Therefore, they aren't using the tools correctly.
This creates a large amount of wasted money and much more. Such things as SEO could be deadly to a business if done wrong. Moreover, brands could be damaged forever by a single tweet when the tweeter doesn't understand what they're doing.
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Another concern is that everybody else is doing it, too. Yes, Facebook advertising is great when it's done well. But your competitors are all targeting the same people you are. Of course, ranking top in search is amazing. But when five others are emptying your bank account on SEO to obtain there, you'll find yourself in a costly war of attrition.
This is not to say that you simply shouldn't use these techniques, because you really should. However, you may have some latitude to try a few other things as well.
Going Old
School
For example, at a time when most people are rushing toward technology in marketing, this might be the perfect moment to look backward just a little. Give some old school marketing strategies a go, and watch the sport be a little more interesting.
Branded
Products and Gifts
One from the simplest methods to old school marketing would be to possess some items created using your company logo on them. Companies for example https://actionpromote.co.uk/can produce virtually anything together with your business info on it. What's more, those products can function very well when you provide them with to prospective customers.
The first thing to remember is the fact that, like the majority of old school marketing, this isn't measurable. Individuals have tried using QR codes on products to determine traffic. But let's be honest, nobody uses QR codes. Therefore, if you decide to spend money on this sort of branding you want to do so with no expectation of being able to determine the roi.
Aiming for “Top of Mind”
However, if done well, this sort of old-fashioned marketing can get your brand in front of a lot of people on the long period of time.
For example, people love reusable water bottles. Everyone wants one nowadays. So give them away at conferences and trade shows, and you will have a large number of people looking at your logo each day for months or perhaps years. That's very good “top of mind” advertising.
The key to this kind of old-fashioned marketing is to get this stuff before the people who absolutely need what your company sells.
Targeting Well with Old School Marketing
There will be moochers who are looking for something for free. However, if you choose your targets you can create a big impression, despite old-fashioned marketing.
For example, high-end notebooks together with your logo on them are an easy way to get your logo right into a boardroom. Also, try branded clothing, cycling gear, and golf gear. The possibilities are endless, and branded mugs and pens don't have to become your only old school go-to.
Getting In front of Your Digitally Minded Competitors
What is really interesting here is that although a lot of your competition is going to be hammering away at digital marketing alongside you, you might be able to get the drop on them having a run of well-made, well-targeted promotional gifts. This sort of old school marketing is not a fool-proof method, but it is tried and tested also it does work.
Print
Advertising
Print is dead, yes, and certainly it's old school. Everyone knows that. But it is still bumbling on, also it hasn't yet shuffled off this marketing coil. Of course, readership numbers are way down, and the big papers are fighting in order to save themselves online before they all go below. But you may still find readers of magazines out there.
In addition to the diehard print reader, there's also a resurgence of glossy magazines intended for an extended shelf-life. For example, check out https://cherrybombe.com/and others. The idea here's not really a quick read along with a visit to the recycling bin. These publications hold off for months, even years.
Lots of Eyeballs with Old-fashioned Techniques
Therefore, purchasing some ad' space in them can be very useful. They get handed around from person to person and end up being read by people's guests. What's more, they often end up in high-end waiting rooms where potentially thousands of people might read them.
Local and
Other Specialty Publications
Magazine advertising is really a type of old-fashioned marketing that accustomed to cost the earth. Also, once again, it isn't really measurable.
But these days there is a lot of room to haggle. The trick would be to determine what their artwork specs are. Also, find out the print deadline, then wait until fairly close to deadline before you start to barter.
And don't forget about the local and lifestyle magazines. These publications are desperate to sell space, and they'll try taking some low ball offers in the right moment. It is certainly a buyers' market available.
Also, business publications like https://www.platinumpublishing.co.uk/can do well place to buy an entire page for any reasonable price. Many people still read specialist magazines such as this, so if those people have been in your target market this could be an excellent solution for you.
Old School
Marketing: Working After All These Years
By considering some old-fashioned marketing ideas you could reach lots of your prospective customers, especially if your competitors have moved on to internet marketing only.
In short, thinking outside the box doesn't also have to mean looking ahead. Give old-fashioned marketing a go and find out what happens.
