Over recent years, the social media advertising landscape is different dramatically, and also the obstacles that prevented small businesses from investing in social video ads are no longer challenging. It is because tools like Yala make it easier for smaller businesses to visit the popularity of video and succeed on social networking platforms like Facebook, Twitter, and Instagram.
In this short article, we take a look at some of the main features on offer with Yala and help you understand how your business can usually benefit from it.
What
Is Yala?
Video ads are the
most common way customers learn about new brands before choosing their products.
Facebook, Twitter, and Instagram are among the top social media sites
influencing audience behavior through social video ads.
Most Social networking Users Watch Social Video Ads
According to Statista, 85% of social media users in the United States watch online videos. Moreover, Nielsen reports the time spent watching video content has been on the steady increase over the past few years.
Yala is a powerful yet simple social media creation and scheduling tool. It supports integration with Facebook, Twitter, LinkedIn, and Instagram. Also, it includes video ads with smart schedule posting features. This increases reach and improves brand engagement.
You'll Be Able to Easily Organize Your Ads
Additionally, Yala allows you to easily organize you and ads. It enables you to efficiently design high-performing video ads and assign posting schedules, all from one place.
Now that you know
what Yala is and what it may do for you personally, let's dig deeper to explore
its key features and how your business can benefit from them.
Key
Features on Offer with Yala
Here we'll step through a few of the standout features on offer with Yala. This way, you can see how it suits your existing social internet marketing tech stack and whether you think it may be a worthy addition.
Video
Ad Creator
Yala includes a neat, point-and-click video creator that makes it incredibly easy to render stunning videos with no technical know-how. Also, for each social video ad, you can enter your own marketing copy. Additionally, you are able to select a custom color scheme and select from the library of backgrounds, animations, and clips to include looks.
Notably, Yala is designed for users who don't put on experience with video production. Which means that you won't have to invest time and money into learning new software. Instead, you'll be able to focus on increasing your social networking presence with social video ads.
A Library of Video and Graphics Templates
It also gives you use of a library of video and graphic design templates. These will help you to quickly create, design, and edit video posts that evoke emotion and engage viewers. You can reuse professional-looking graphics and artwork to produce social networking ads, memes, gifs, along with other kinds of visual content.
With Yala, you may create an unlimited quantity of videos. Moreover, you are able to custom-label all of them with your personal branding-in both mp4 and gif format. Then, you are able to upload them to your social networking profiles within a few moments.
Yala is a perfect tool for both freelance and in-house marketers. Yala's wide range of resources are especially useful for businesses that want to gain visibility for their products and services on social networking in an easy and cost-effective way.
Automated
Branding and Animations
Yala enables you to upload your business's logo for your requirements. Then it automatically detects the brand colors inside your brand name and pulls up an identical color scheme. Therefore, you will have your colors because the primary color options for your social video ads. However, you may also tweak these settings manually. Also, the animations you add to your video ad will automatically adjust to your brand settings.
Yala enables small businesses to produce the same sort of stunning social video ads as the big-budget corporations do.
A Number of Tools for Creating Engaging Social Video Ads
Do you need to improve your social networking engagement, have more followers, or simply send a note to promote your brand-new product? Whatever your purpose, Yala's automated branding and animations will help you create an interesting social video ad. Moreover, your brand-new ad will boost brand recognition and generate customer interest.
Most social media tools allow you to create colorful static content. However, you'll need something that catches your target audience's attention right off the bat. As a result, Yala gives you numerous animation options to select from. Use these tools to include life to your video ads. For instance, choose of Sprinkles, Rubik, and Interstellar.
As a result,
you'll be able to easily create consistent-looking and visually appealing video
ads for your business.
Library
of Human-Centric, Social-Media-First Footage
Yala includes a built-in library of original, human-centric video clip. Users can employ this footage to produce engaging social video ads. All the videos in its library feature those who are relatable and clips that are meant to stir up emotions in viewers.
This is particularly important. That is because emotions are what get individuals to stop swiping and begin paying attention. Also, individuals are more prone to remember and reshare clips which are emotionally driven. In fact, research by Unruly, combined with the UK Institute of Practitioners in Advertising, discovered that ads that touch people's emotions have twice as much business impact as ads that attract logic.
Therefore, Yala provides an extensive library that has different clip categories for different types of emotions for example frustration, excitement, calm, confidence, and attention.
While most social internet marketing tools only allow you to add over-used stock clips, memes, and emojis, you'll need something that's unique for your brand. That's because you need to confer with your customers inside a direct way.
Perfect for Humanizing Your Brand
Another benefit of making social video ads human-centric is that it enables you to humanize your brand. More and more brands are trying to be personal and human-like in the manner they contact customers. Seeing people in video ads allows viewers to imagine themselves as the part of the recording, making use of your product, or going through the same experiences.
Therefore, if you're searching to change your company into a story-driven brand, Yala is a perfect fit for your social internet marketing tech stack. It can help you easily produce a stream of cleverly crafted videos and graphics to help keep customers engaged together with your brand.
AI-Based
Scheduling
Yala's auto-schedule feature allows you to post videos to multiple social sites whenever your target audience is most likely to see your content. This gives your ads more exposure and engagement rates.
How this works is by tracking which times and posts result in the most likes, shares, and clicks. The AI engine then allows Yala to automatically make corrections, improve itself, and identify patterns that predict the very best posting schedule for your videos with time.
Accordingly, you are able to choose to set the time (or day) when you'd like to publish your content. Then, Yala will handle the rest. Additionally, you can configure it to focus on distinct audience segments and engage all of them with targeted content according to their previous behavior and interactions.
Plans
and Pricing
Yala offers three
different pricing plans. Here's a full introduction to what you'll get with each.
There's a “free
forever” plan, as well as plans for $10 or $39 per month. All features are
available to all account levels, with two exceptions. Using the free plan, you
are only able to post from Yala to one social networking profile, whereas the
others have no limits. And only with the “premium” plan are you able to remove the
“Made with Yala” bumper in the end of your clips.
Conclusion
Yala is a social networking video creation and scheduling tool. Yala makes it easy for smaller businesses to construct and post visually stunning, branded video ads, even if they have no design skills. This is because it offers a superior use of a library of social-media-friendly templates and human-centric clips. In addition, you can animate these power tools to create life to your ads.
Let's quickly
recap some of the ways your company can benefit from using Yala:
- It's amazingly easy and affordable to get started with, which means you will not have to spend time learning how to use video creation software.
- It comes having a library of human-centric clips that you could increase social video ads to rouse emotions inside your viewers and social networking followers.
- It's an ideal tool for marketers who are looking for a method to boost social networking engagement through visually-rich social video ads.
