Professional quality corporate video has become a business standard. Moreover, when you consider the ecosystem of content, it is a no-brainer why a lot of companies are embracing both consumer-facing and internal video content.
We Live in a Visual Culture
The term “visual culture” refers to the idea that communication in contemporary culture is usually visual. Theories on visual culture started appearing within the 1970’s. What’s more, today there's no denying our life is saturated with visual communication.
The power of visual communication lies in its instant, subconscious nature. We decipher a visible message as quickly as we're given it. Then it is to the next. If you want to grab attention and keep it, you don't just need one image. You'll need a stream of them-ideally playing at 60 frames per second in high definition.
Content Is King
Content is how you tell your story. Moreover, with regards to storytelling, video reigns supreme. Compelling copy paired with striking imagery can send a strong message. However, it's just no match for video content.
There is a strong push toward accessible, inclusive content. Which means you need content that everybody can access, no matter their ability. At video production agencies like tech-tv.co.uk, they'll create videos that prioritize content and accessibility. A well-crafted video seamlessly combines audio, visuals, and copy with a mind toward all viewers. Notably, this includes people who can't access a number of these modes, such as the blind or hearing-impaired.
Accessible submissions are a careful science involving contrast ratio, word choice, along with a variety of other factors. Therefore, don't skimp on the strongest storytelling device in your arsenal-video content.
The Competition Is Fierce
If you have not been in YouTube lately, just open a new tab and scroll through some popular videos. You'll see immediately how far hobbyist production and post-production tools have come. Amateur and home filmmaking are dealing with a renaissance with state-of-the-art technologies. What’s more, these technologies are more accessible than ever to video content creators. It’s impressive, but more importantly, it's your competition. In short, the bar for video quality is creeping higher daily.
However, one thing that hobby grade technology can't compete with is a professional camera sensor. Those don't come cheap. For instance, some larger sensor cameras cost well in to the ten thousands. Moreover, the higher the sensor, the better the image. Known as “full frame” or in certain cases the coveted “medium format,” professional grade cameras sensors are larger and more powerful. Basically, they're capable of capturing images at a higher resolution with greater accuracy. However it’s more efficient and affordable to partner track of professionals at clickplayfilms.com, who are a well known and established video and film production company based both in Ny and Los Angeles, the largest video creation centers on the planet.
Deeper down the rabbit hole of technical details for video content, you’ll find color-bit depth. Hobbyist quality camera equipment is usually restricted to 8-bit color depth, or 16.7 possible million colors. At a minimum, professional-grade cameras encode images in 10-bit depth, or 1.07 billion possible colors. Then there’s 12-bit encoding, that comes in at a whopping 68 billion colors.
Among the sea of vibrant colors for video content, the professional quality difference is stark and comes with receipts to back it up.
Self-Image Matters
Corporate video isn't just about presenting an image to your customers. Your internal image is equally as important. For instance, corporate video can be used for onboarding, training new employees, additional skills, and many other applications.
However, video content will go beyond being only a tool for internal communication. That is, seeing your business through the camera lens is definitely an opportunity to invigorate and inspire. A professional videographer is trained to find and showcase exactly what the untrained eye can't see. Your employees deserve to see their finest selves imagined through a videographer's eye.
At no more your day, homemade
video content can get the job done, but why hold on there? If it's been some time
since you refreshed your corporate video, or worse, you have not got any video
content at all, it's time to start thinking about how the camera eye can breathe
new life to your story.
